The Progressive Player Programme
Enjoy your first session totally free! West Brom Collegiate Academy Wednesday January 21st
The Progressive Player Programme
The Progressive Player Programme is all about helping children enjoy football, make friends, and feel confident every time they step onto the pitch.
Our fun, engaging sessions are designed for players of all abilities, whether your child is trying football for the first time or already loves the game. Led by FA-qualified coaches with experience in professional football, schools, and community sport, we create a safe, supportive environment where children feel happy, encouraged, and proud of their progress.
We focus on building confidence, improving skills, and helping every player learn at their own pace, without pressure. Most importantly, we make sure football stays fun, positive, and something children look forward to each week.
Spaces are limited, click the link to claim your space!
Your Path to Progress
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Confidence
Confidence is not about being loud or fearless. It’s about feeling safe enough to try, make mistakes, and try again. At Vitality confidence is built through positive, consistent training. As a company we thrive in building the player first, providing encouragement to express and take risk and making an environment where mistakes are part of learning. When children feel confident they play freely and learn faster.
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Discipline
Discipline isn’t punishment - it’s standards, habits and accountability. We develop discipline by setting clear expectations around effort and behaviour. Its important for all children that attend our sessions taking responsibility for their actions and having the right focus and respect is vital.
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Self Belief
Self-belief is the ability to trust yourself under pressure. We help children build this by challenging them, supporting them through setbacks and teaching them to reflect, not dwell. When a child believes in themselves, they don’t hide when things get tough - they step forward. That belief carries into football, school and everyday life.
Who are we?
Andre Robinson and Bradley Burton, founders of Vitality Coaching.
With over 15 years of experience in academy football and as current semi-professional players, we bring a modern, informed approach to development.
Confidence, discipline, and self-belief are the driving force to every session. We create environments where children feel supported, challenged, and confident to be themselves.
Our mission is to develop people through football, and footballers who are confident in who they are.
Testimonial
"My 8 year old son, has had his first couple of sessions, with the lads. I must say they are brilliant, the wealth of knowledge and depth of the training sessions are top class. My son, says he has learnt loads from two sessions and can't wait for his next one to help develop on the skills, which need to be developed further.” Adam Davies-Shuck
Testimonial
"I was passed these guys details from a friend and happy they did if any one needs coaching hit them up my son has come on since being with them would highly recommended thanks lads”
Testimonial
“My 2 boys 1st session today and they have come away BUZZING 1 boy is 14 and a goal keeper my 6 year old is a striker and they catered for them both they cannot wait for next weekTwo amazing and professional trainers couldn't recommend these guys more... fantastic” Rav Sandhu.